About Visit Orlando
Who We Are
Visit Orlando is a not-for-profit trade association that brands, markets and sells the Orlando destination globally, representing more than 1,600 member companies comprising every segment of Central Florida’s tourism community.
Our Core Values
Our core values reflect our culture and model how we achieve our vision and mission. They are the essence of our Visit Orlando identity.
We Innovate
We deliver what’s next.
We Trust
Trust is our currency.
We Welcome
Everyone belongs here.
We Serve
Service is our superpower.
We ‘Orlando’
Fun has no height restrictions.
How Tourism Benefits Orange County
From widespread economic impact to enhanced quality of life, the travel and tourism industry elevates our community in profound ways. In Orange County, tourism saves each household $7,400 in annual taxes.
Additional Information
Visit Orlando is a transparent organization providing regular updates to Orange County government and the general public that cover financials, meeting minutes and activity reports.
Resources
Strategic Plan
Member Benefits
Awards
Visit Orlando News
Stay informed on the latest news from Visit Orlando, including industry updates, upcoming events, highlights from campaigns and community engagement initiatives.
Recognized as a "Best Places to Work" in Central Florida and one of America's top destination marketing organizations, we offer team members exciting and reward career opportunities. Learn how you can be part of the Visit Orlando team.
Looking for ways to stay connected with Visit Orlando? Sign up for our CEO’s weekly newsletter, share an upcoming event, request a speaker, or register your business.
Tourism Matters
Subscribers receive exclusive updates from Casandra Matej, our president and CEO, featuring information on Visit Orlando initiatives, programs, campaigns, the latest industry news and much more.